![]() In an increasingly borderless world impacted by a globalization of economies, the preservation of cultural diversity feeds contrary and controversial reactions. Along the same lines, the literature has not been able to stress whether concepts such as Americanization and Macdonalization are synonymous with globalization ( Latouche, 1996). More precisely, the interaction between globalization and culture still remains under-researched ( Prasad and Prasad, 2007) and the current globalization debate in this respect is relatively recent ( Acosta and Gonzalez, 2010). Nonetheless, globalization effects are rarely addressed as a determinant that impacts societies and their cultures. ![]() Consequently, globalization has been addressed from the points of view of economics, social sciences, politics and international relations and has been subject to endless debates in various disciplines. Globalization is a multidimensional phenomenon that encompasses not only economic components but also cultural, ideological, political and similar other facets ( Prasad and Prasad, 2006). In corollary, research has not been successful in grasping the globalization phenomenon in its entirety. This controversy refers, among others, to either “a dominant logic of globalization” which postulates that there is a single cause for globalization or to a “phenomenon with a complex set of causes” which argues that there are various causes for globalization ( Beck, 2000). ![]() In fact, there seems to be a controversy in regards to globalization and the contradictory meanings associated with it. ![]() As a result, a great deal of debate and discussion, even controversy ( Bird and Stevens, 2003) has taken place about globalization in various disciplines from different angles. This phenomenon has been labeled globalization. ![]() Transnational flows of people, financial resources, goods, information and culture have recently been increasing in a drastic way and have profoundly transformed the world ( Ritzer and Malone, 2001). ![]()
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